Published Date : May 2017 | Report ID : GMI303 | Authors : Preeti Wadhwani, Saloni Gankar

Report Format:

PDF   |  

Pages: 200   |  

Base Year: 2016

Industry Trends

Mobile Value-added Services Market size surpassed USD 400 billion in 2016 and is predicted to grow at more than 15 % CAGR public treasury 2024. Increasing penetration of smartphones & tablets, fixed broadband subscriptions and number of active mobile broadband services are some of the factors driving the market necessitate globally .

Mobile value-added services ( MVAS ) enable mobile operators and aggregators to deliver multimedia and other value-added services to mobile subscribers. The market for mobile value-added services is expanding due to increasing application in education sector.
presently, mobile phones have transcended from being a device used for playing music, text message, or voice calling, to a mighty utility and documentary instrument. From finding the nearest restaurant, paying bills, to receiving the up-to-date malcolm stock updates, the potential of fluid phones is apparently boundless. steep increase in the use of social network apps and mobile payments is helping support the mobile value-added services grocery store size. Furthermore, full-bodied communication services are expected to offer several opportunities to the diligence stakeholders.
Mobile Value-added Services Market
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Rising demand for entertainment services on mobile handsets is besides a key swerve being witnessed in the commercialize, thereby resulting into the development of key opportunities in on-demand music & video recording content, know television shows & events and localized slang content. The entertainment services chiefly consist of caller tunes, SMS based contests, and subscription-based alerts. With the refuse in smartphone prices and the plunge of LTE services, customers demand innovative and advance forms of entertainment services.
Mobile Value-added Services (MVAS) Market Report Coverage
Report Coverage
Details
base class :2016 grocery store Size in 2016 :400 Billion (USD) Forecast period :2017 to 2024 Forecast Period 2017 to 2024 CAGR :15.1% 2024 Value projection :1300 Billion (USD) Historical Data for :2013 to 2016 No. of Pages :200 Tables, Charts & Figures :109 Segments covered :Solution, Application and Region emergence Drivers :

  • Global impact forces
  • Rising demand for mobile devices
  • Increasing penetration of 3G/4G services
  • Demand for entertainment services
  • North America impact forces
  • Audio & video services demand drive the North America MVAS market
  • Europe impact forces
  • Rapidly increasing enterprise internet users
  • Asia Pacific impact forces
  • Growing mobile digital data consumption in Asia Pacific
  • Latin America impact forces
  • Growing adoption of several mobile applications
  • Middle East & Africa impact forces
  • Economic development and usage of mobile services

Pitfalls & Challenges :

  •  Security concerns

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Market by Solution

The mobile bank and payments are the fastest growing segments in the MVAS grocery store. Presence of factors such as high-speed networks and tariff charges act as the key growth drivers. Services such as mobile wallet, fluid remittance and business symmetry are expected to provide major opportunities for the industry increase.
The market has witnessed a rapid shift in customer preference from enriched to transformational services. The gap between the basic nature of existing VAS and the customer interest in advance data services today shows that there is substantial untapped potential for industry growth. The current market landscape only skims the surface of customer requirements.
With the rapid lift in media pulmonary tuberculosis in digital formats, an increase in the numeral of mobile devices which can support digital media with high LTE speeds is propelling the fluid value-added services commercialize size across the earth. It has offered customers an opportunity to access the media content of choice anytime, anywhere.

Market by Application

Health and IT coupled with the usage of electronic health records offer some stimulate possibilities and have bang-up likely to transform the healthcare system into an better affected role centered system. With the introduction of LTE services such as 3G and 4G, the possibilities of distant discussion and patient diagnosis through mobile phones have strengthened, driving the marketplace growth.
telecommunication operators and VAS providers have been considering use of fluid phones for diagnostic & discussion support, distant disease monitoring, communication and heath awareness.

Market by Region

The U.S. mobile value-added services grocery store share exceeded 25 % of the global gross in 2016. Media consumption in the country has shown a rapid increase and has seen an crucial jump from bequest media to new digital media. emanation of digital media players such as Amazon, Apple TV, Boxee, Hulu, Netflix, and Roku, are stimulating the authority of the television as the main entertainment hub.
In Latin America, development of the market will be chiefly driven by operators expanding net coverage to underserved and unserved regions, officials employing pro-competition policies, such as the facilitate of the introduction of MVNOs and modern operators, and the sake of cellular IoT/M2M. In addition, enterprises in Latin America will expand their IT budgets for MVAS, thereby offering a huge expectation for MNOs and technical school vendors.

Competitive Market Share

Companies in the grocery store include Alibaba Group Holdings Limited, Apple, Inc., AT & T, Inc., Gemalto N.V., Google Inc., KongZhong Corporation and Vodafone PLC.
Owing to disconnected nature of the grocery store, players are concentrating on expanding their services and increasing acquisitions to gain partake.
For case, in November 2015, Apple, Inc. announced that it acquired Faceshift, a Switzerland-based company which has developed an innovative technology to capture person ’ s facial expressions in substantial time and produce animate avatars. With this acquisition, Apple plans to offer a model which can allow developers to integrate Face shift features into their television & games.

The MVAS market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2012 to 2024, for the following segments:
 

By Solution

  • SMS
  • MMS
  • Instant Messaging/Email
  • Mobile Money
  • Infotainment
  • Others

By Application

  • BFSI
  • Retail
  • Government
  • Healthcare
  • Education
  • Entertainment & media
  • Telecom & IT
  • Others

The above information has been provided for the follow regions and countries :

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
  • Asia Pacific
    • China
    • Japan
    • India
  • Latin America
    • Brazil
    • Mexico
  • Middle East & Africa
     

Frequently Asked Questions (FAQ) :

How much size did the global MVAS market register in 2016?
The market size of MVAS surpassed USD 400 billion in 2016 .

How much will the MVAS industry share grow during the forecast timeline?
The diligence share of MVAS is predicted to grow at more than 15 % CAGR public treasury 2024.

Which region is expected to emerge as a pivotal growth avenue for MVAS market?
As per Global Market Insights, Inc., the United states may come up as a major regional gross pocket for the industry on account of the increasing media consumption in the state .

How much potential does the healthcare sector hold for mobile value-added services?
The healthcare sector has been using MVAS on a big scale in recent times, particularly with the launch of LTE services like 3G and 4G that are used for diagnosis and discussion in distant areas through fluid phones .

Why will mobile money solutions gain precedence as a major mobile value-added service?
Mobile money solutions are likely to garner prominence as a major mobile value-added service on account of the expansion of mobile deposit and mobile payments sectors and the increasing requirement of fluid wallets .

source : https://affsale.com
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